DEINDIVIDUATION

...do you really get the trend or are you just another victim of the pop-culture craze? Creamcartel, Smarteez... these are some of the names that pop up when i think South African "pop-culture", it seems as though large numbers of people have become part of this "tradition" just to seem cooler. So wearing ten clashing colours all at the same time gives off the impresson of "i am fashionable and streetsmart"? Well I never got that brief, here's what mine said: WHAT WE ENTERTAIN REFLECTS WHO WE REALLY ARE AND NOT WHO WE HOPE PEOPLE WILL BELIEVE WE ARE, JUST TO FIT IN!. Street culture may be all about whats cool, hip, young and rebels against all norms, but it tends to strip one of their identity and create brainwashed followers. I was content with the existence of this culture while it was still thought of as a movement to allow people to express themselves, but it certainly has changed, thus i question its relevance! i would love to go on and on but I'm no writer but I'm afraid of repeating myself, so before you join the army , think about this: Do I really want to be reffered to as another Momme or Smarteez wannabe?

On a lighter note, below are some of my favorite extroverts who still partake in the culture for its true reasons.

   
(left: ebony bones. above: Jeremy Scott and Agynes Deyn)

                                                              (above: Anna Piaggi)